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AISB event Bulletin Item


VS-GAMES 2009 
Coventry, UK 
March 2009 
1st Call for Participation 
The emergence of serious or non-leisure uses of games technologies and virtual worlds 
applications has been swift and dramatic over the last five years. As a result, there has been little 
time to develop the theoretical and academic rigour in the emerging field. This problem has been 
exacerbated by the largely technological drive of the technologies, with often little time to 
consider more user-centred approaches to design and use of serious applications of games and 
virtual world technologies. Another factor affecting the field has been the general aspects of 
convergence between new technologies, for example augmented reality, mobile technologies, 
GPS technologies, sensor technologies and social software.  
Together this has presented potential for developing new technologies based upon immersive and 
interactive interfaces and has in parallel produced many unanswered questions in terms of the 
usage of the formats. As a result there is a clear need to consider new frameworks, theories, 
methods and design strategies for making serious applications of games and virtual world 
technologies more effective and useful as part of education, health and training. 
The first IEEE International Conference in Games and Virtual Worlds for Serious Applications 
(2009) aims to meet the significant challenges of the cross-disciplinary community that work 
around these serious application areas by bringing the community together to share case studies 
of practice, to present new frameworks, methodologies and theories and to begin the process of 
developing shared cross-disciplinary outputs. In order to achieve this main aim the conference 
will pioneer new methods for bringing together and supporting communities of practice emerging 
in themed areas beyond the duration of the conference. Using the conference as an ignition to 
support a wider aspiration to form and sustain a community of practice around the field. To 
achieve this, the team at the SGI will use innovative software called Intronetworks, which allows 
conference participants to create their own profile allowing them to identify like-minded and 
complementary skilled colleagues. 
The term 'Serious Games' covers a broad range of applications from flash-based animations to 
totally immersive and code driven 3D environments where users interface with large volumes of 
data through sophisticated and interactive digital interfaces. This shift towards immersive world 
applications being used to support education, health and training activities mark the beginning of 
new challenges that offer real scope for collaborative and multi-disciplinary research solutions, 
and real opportunities for innovative development. We invite researchers, developers, 
practitioners and decision-makers working with or applying serious games in their communities 
to present papers in the following two main streams of the conference: games and virtual world 

applications for serious applications. The conference will explore games and virtual worlds in 
relation to:  
 Applications (e.g. case studies, exemplars, practice examples) 
 Methodologies, theories and frameworks (e.g. participatory design methods, mixed 
methodologies for data collection and analysis, cross-disciplinary methods) 
 Evaluation approaches and studies 
The conference aims to ask: 
 In what ways are games and virtual world applications effective tools? 
 What cross-disciplinary approaches are emerging to support design, development and 
implementation of the technologies? 
 What role does convergence with related technologies mean for the field? 
 What founding theories and approaches are emerging to support the field? 
 How and in what ways is the participant becoming the producer of content? 
 What are the technologies (e.g. applications, platforms, engines) that are most effective in 
which areas of practice? 
Topics of Interest 
We are seeking contributions that advance the state of the art in the technologies available to 
support sustainability of serious games. The following topics in the areas of environment, cultural 
heritage, health, smart buildings, v-commerce and education are particularly encouraged: 
 Game design 
 Serious games methodologies 
 User-modelling in serious games 
 Pervasive gaming 
 Interactivity issues 
 Game modelling 
 Alternate reality games 
 Virtual environments 
 Augmented reality 
 Visualisation techniques 
 Human-computer interaction 
 Mobile games 
 Education and learning 
 Case studies in serious  

Program Chairs 
Sara de Freitas (Serious Games Institute) 
Kurt Squire (University of Wisconsin-Madison) 
Edward Castronova (Indiana University) 
Publication Chairs 
Genaro Rebolledo-Mendez (Serious Games Institute) 
Fotis Liarokapis (Coventry University) 
Publicity and Public Relations Chair 
Tim Blanchard (Communications Management) 
Local Arrangements Chair 
Kate Pallister (Coventry University) 
Finance Chair 
Jacqueline Cawston (Coventry University Enterprises) 
For any enquiries, please forward to the Program Committee: 
Paper Submission 
The participants of the conference will be invited to submit papers into the Proceedings using the 
Easy Chair system. Authors should register to the Easy Chair system before submitting their 
papers. Authors must follow IEEE standards to format the papers accordingly 
( With the camera ready paper 
submission for publication, you agree to pay registration fee (or reduced registration fee if your 
registration form is received on or before the early registration date) and published papers must 
be presented by at least one of the authors. All accepted paper will appear in the IEEE digital 
library. In addition the best papers will be selected for a planned special issue of the British 
Journal of Educational Technology. 
Important Dates 
Paper submission for full papers 1st November 2008 
Paper submission for short papers and posters 15th November 2008 
Notification for refereeing feedback 1st December 2008 
Camera-ready full papers and tutorials to printer 20th January 2008 
Early registration January 2009