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AISB event Bulletin Item

CALL FOR PAPERS: User Models for Motivational Systems: affective and rational routes to persuasion, June 7 and 8 2012, Linkping, SWEDEN

In conjunction with Persuasive 2012 - The 7th International Conference on Persuasive Technology




- Paper submission: May 6 , 2012

- Notification: May 13, 2012

- Final Copy Due: May 20, 2012

- Workshop dates: 6 and 7 June, 2012




Papers will be published by Springer Verlag (electronic and paper copy) as Adjunct Proceedings to 
the main conference volume. 




Recent years have witnessed the growth of three parallel strands of research, all directing towards
a more complex cognitive model of rational and extra-rational features, involving emotions, 
persuasion, motivation and argumentation.


On the one side, Persuasive Technology is emerging as a very strong research field, interested in 
the use of interactive systems to influence human thought and behavior. The international 
Persuasiveconference is now well established at its 7th edition, and a series of other small events,
such as the Persuasive Technology Symposia (with AISB in 2008 and 2009), and workshops about 
persuasive technology at UMAP 2010 and 2011, AmI2009 and Measuring Behavior 2010, confirm the 
importance of the field in the research landscape.


Parallel to this, Affective Computing is interested in the use, understanding and modeling of 
emotions and affect in computer systems. From the early 90s, which also saw two UM workshops (at 
UM03 andUM05), Affective Computing is now an established discipline, with an international 
conference (ACII), a professional society (HUMAINE) and its own journal (IEEE Trans. on Affective 

Finally, Argument and Computation has also emerged in the past decade as a research strand 
interested in modeling computationally theories of argumentation and persuasion coming from 
Philosophy and Artificial Intelligence. Again, an increasing number of events dedicated to the 
topic, including two annual workshop series (Argumentation in Multi-Agent Systems, now at its 9th 
edition, andComputational Models of Natural Argument, at its 11th edition) and a biennial 
international conference (COMMA), have recently been complemented by a new journal (Argument and 

Following on from the workshop organized at UMAP 2010 (homepage) and 2011 (homepage), the proposed 
workshop sits at the intersection between these three areas of research, and focuses on how 
adaptive and personalized systems can motivate people, for instance to improve health, or to use 
sustainable resources, or to achieve goals or specific skills, by using persuasion and 
argumentation techniques and/or involving the affective and emotional sphere.





The workshop will focus on strategies, techniques and evaluation for motivational systems that 
tailor to the cognitive and affective state of the individual. Suggested topics are:

user models for persuasive motivational systems: modeling receiver involvement, and position; 
modeling personality and affective state for persuasion; identifying relevant affective aspect in 
user modeling; integrating affective and non-affective aspect in user models; recognition and 
interpretation of the users communicative intentions and affective states and updating of the 
user model; investigating the relationship between recognized affective states and their impact 
on users beliefs and motivation; effect of cultural differences on persuasion;
affective versus rational persuasive strategies: motivation and affect: mutual interactions and 
synergies, peripheral routes of persuasion (humor, mood induction, enhancing source credibility); 
the importance of trust and confidence for allocating control to technological systems;
adaptive strategies for persuasion: generating persuasive arguments; ontologies for persuasion; 
persuasive discourse processing: understanding what users say in terms of argumentation schemes; 
computational models of argumentation tailored to a specific user; rhetoric and affect: the role 
of emotions, personalities, etc. in models of persuasion and argumentation;
applications and evaluations of adaptive persuasive systems: in intelligent tutoring systems, 
health promotion, e-democracy, advertising, entertainment, persuasive robotics, coaching, decision 
support, ambient persuasion, sustainable transport, serious games.
ethical issues and evaluation of the impact of personalization and affective versus rational 
factors in motivation



The workshop encourages submissions in three categories:

- Long papers, describing mature research (up to 12 pages)

- Short papers describing work in progress (up to 6 pages)

- Demonstration of implemented systems: submissions should be accompanied by written reports (up 
to 6 pages). Authors should contact the organisers to ensure suitable equipment is available.


Submissions must adhere to Springer LNCS format 


Papers will be reviewed by at least two members of the programme committee. Accepted papers will 
be included in the adjunct proceedings.

Paper submission will be handled by the Easychair conference system. Please submit your paper here:




Floriana Grasso

Department of Computer Science

University of Liverpool

Liverpool L69 3BF, UK



Jaap Ham

Department of Human-Technology Interaction

Eindhoven University of Technology

IPO 1.36, PO Box 513

5600 MB Eindhoven, The Netherlands



Judith Masthoff

Department of Computing Science

University of Aberdeen

Aberdeen AB24 3UE, UK